Terms Used In The Print Industry – Part Three:

Let’s dig a little deeper into UV Coatings getting more information on this ever so popular finish.

Ultraviolet (UV) Coating:

UV coatings are applied as a liquid, then cultivated under ultraviolet light to create a very hard and extremely glossy finish. UV coating are greater than aqueous coatings or varnishes in many different ways. Its popularity is attributed to its hard-wearing and looks terrific on brochures, business cards and handouts.

machineUltraviolet gives a very shiny surface and looks wet on dark colours and is very effective on image-based content. For items that will be handled a great deal, UV offers a superior resistance to keep these items looking fresh and new. Business cards, as a general rule, get passed from hand to hand, crushed into wallets, using a UV coating will allow these cards to last for a longer period of time and remain visually attractive. When applied with great accuracy, the effect can be very attractive. Because this coating cures very quickly, the turnaround time on larger runs is significantly reduced.

That said, UV coatings should not be used on metallic inks, foil stamping, light weight cards or any area that requires writing including manual addressing.

UV coatings have become so popular because of the overall appearance and longevity that it offers to business cards. Your business cards will remain fresh and new in appearance and make them ever so unique in appearance.

The Invention Of The Printing Press That Changed The World Of Printing

There are only so many inventions that have had as great an impact on society than the printing press. Going from hand printing of books and other material to the ability to mass produce these printed works and images in record time. The printing press is probably one of the most influential factors in the modern world.

Imagine one person manually working for weeks to produce a single copy vs the printing press making hundreds of copies daily.

The History Of The Printing Press:

It is believed the Chinese were the first to actually develop a rather basic printing press somewhere in the mid 1000’s. Europe followed suit approximately 300 years later and the most famous printing press was the Gutenberg Press named after its inventor Johannes Gutenberg around 1450 Germany. Gutenberg mechanized the printing process, developed movable type and under table to step up the process.

In 1500, printing presses were operating throughout all of Western Europe and continued growing for many decades to come. Because of the printing press, books and literature were finally accessible to the general public. It allowed for a cheaper and more efficient way to print brochures, short essays, advertising and without doubt – getting social and national news to the public through newspapers!

The influence of the press was made possible due to the printing press and mass communication causing amazing social changes and political cataclysm. This was the time of the Industrial Revolution that ushered in steam power, rotating cylinders and the birth of the rotary printing press.

From the 1800’s publishing 1,100 black and white images an hour to 10,000 full colour copies an hour today, the printing press has changed the world.

Without one thought, it’s amazing how many things we take for granted such as the books we buy in bookstores, table of contents and the newspaper you grab each morning on your way to work. The printing press made all this possible. So the next time you grab that USA Today outside your hotel room door, take a moment and say Thank You Gutenberg!